Nicki and I are very excited with the direction we have taken over these last ten years using a selection of NZ and World-wide genetics for you, our valued customers, and most importantly the end consumer who are steadily being encouraged to buy for that ultimate eating experience.

As communication about our Beef and Lamb food industry gathers momentum we as farmers will start to talk more about food and branded products.

Essentially as beef producers we need to be buying the genetics (bulls/semen) that will deliver known eating experiences that meet and exceed our customers’ expectations of what they desire from beef.

We as prime beef producers need to have our product differentiated from mainstream grinding beef.